Difference between Impairment and Disability in a...

The amount of words in the English language is massive. There are approximately one million words in the English language; this is roughly 9 times as much since the Shakespearean time. The vast amount of dictions gives greater opportunities for more descriptive sentences and better vivid images from novels. However, the growth of dictions in the English language can also causes problems, such as misuse of words. Many words in modern days have a very similar definition and are often misused. In Raymond Carver’s â€Å"Cathedral,† the relationship between two similar words, impairment and disability, plays a very important role in the story. The slightest difference from the meaning from these two words reinforces the theme of the story and allows this piece of literature to have a deeper message hidden within the storyline. Many would say that the word disability and the word impairment have very little or no difference at all. It is true that between these two words there is a very small difference; nonetheless, it is these small differences that make the impacts. The word disability refers to the limitations of opportunities or the loss of chances to participate in social activities due to the social assumptions placed upon the impaired. Impairment, on the other hands, is the injury, illness, or loss of a specific function used by the body or the mind to perform certain tasks. To a person that have never ever had impairment or ever dealt with impaired patients, these two wordsShow MoreRelatedAutism Spectrum Disorder ( Asd ) And Autism1544 Words   |  7 Pagessuch as in social interactions, verbal and nonverbal communication, and repetitive behaviors. It is a severe neurodevelopmental disorder with impairments that have lifelong consequences. This paper will discuss how it is found in people, what th e effects are, the levels of autism, and how you can help those with autism. Annually in the U.K., the support is between 3.1-3.4 billions Euros. Almost fifty percent of that is towards special education, for parental productivity and respite care is about fifteenRead MoreAutism Spectrum Disorder ( Asd ) And Autism1569 Words   |  7 Pageswith social interactions, verbal and nonverbal communication, and repetitive behaviors. It is a severe neurodevelopmental disorder with impairments that have lifelong consequences. This paper will discuss how it is found in people, what the effects are, the levels of autism, and how you can help those with the disorder. Annually in the U.K., the support is between 3.1-3.4 billions Euros. Almost fifty percent of that goes towards special education, parental productivity and respite care is about fifteenRead MoreEqual Opportunity for All Essay1674 Words   |  7 Pagesand everyday things we here and say. There are a range of categories under which differences have been highlighted and these are mainly focuses on differences in ability, ethnicity, gender, age, sexuality and families. Ways in which people in society may choose to deal with this discomfort they have with these differences can be either excluding individuals, trying to ‘fix’ the differences, ignoring the differences or valuing them. Equal rights give empowerment and provide people with the opportunityRead MoreSocial Interaction And Children With Autism Spectrum Disorders2457 Words   |  10 Pagesresponse between two people. It develops competition, interaction, influences social roles and status, and influences people in development of social relationships.† (What is SOCIAL INTERACTION) By adolescence most individuals are fairly competent at social interaction and have a general understanding of what is required of them in most social situations. For high functioning autistic children, this is far from the case. Simple interactions between themselves and others can be confusing and difficultRead MoreNVQ 3 Essay1585 Words   |  7 Pagesthe autistic spectrum are the same so it is important not too make assumptions about them. 1.2 The types of difficulties that individuals tend to experience can be generalised into 3 different groups. These are known as the Triad of Impairments. These are: 1. Language and communication with others 2. Flexibility of thought 3. Social Interaction and relationships Some examples of these are Difficulties understanding jokes, puns and sarcasm Not understanding instructions, doing exactly as instructedRead MoreLD310 Unit 263577 Words   |  15 Pagesallowed to take ownership of their own lives regardless of the severity of their condition. 1.2 The triad of impairments are three areas of difficulty that although vary between person to person, are impairments that people with autism share. The triad of impairments are: impairment of social interaction, impairment of social communication, and impairment of social imagination. Impairment of social interaction refers to an impaired ability to engage in reciprocal social interactions. IndividualsRead MoreStudents With High Functioning Autism And Asperger s Syndrome Learn Chemistry1893 Words   |  8 Pageschemistry. This is relevant due to the significant increase in students with HFA/AS that are enrolling and attending college9. A more in-depth understanding of how these students learn chemistry will benefit professors who have students with these disabilities. Autism is classified as a complex disorder which is characterized by difficulties in social interactions, verbal and nonverbal communications, as well as being associated with intellectual disabilities10. Previously, there were many subtypes ofRead More Unit SHC 51: Use and develop systems that promote communication2225 Words   |  9 Pagesdemonstrate that I respect the confidentiality of conversation with colleagues.My work setting has its own social expectations about the correct way to communicate thoughts and feelings,which is in difference with the social expectations when communicating with my friends and family.Although communication between colleagues may often be informal it is important that they use skilled communication in order to develop respect and trust. As there has been,and will continue to be,an increase in the demandRead MoreThe Effects Of Dyslexia On Children With Dyslexia3439 Words   |  14 Pagescommon belief that anyone who wanted to read, or to learn to read, would be able to, right? With Dyslexia, that is not the case. Dyslexia is described as the difficulty to comprehend language through reading and writing, despite a normal level of intelligence. Dyslexia is not only the most common learning disability, but is also highly recognized. There are three proposed distinctions within dyslexia that includes auditory, visual, and attentional. Understanding dyslexia would help the educationalRead MoreThe Dangers Of The Elderly1582 Words   |  7 PagesStatistics (2012) reports that there are 3.22 million people aged 65 years or older, or 14% of the population, and this number is expected to double over the next 45 years. The effect of the elderly living longer is that the occurrence of illness and disabilities, as well as rec overy time, is increased (Lovell, 2006). Associated with this is the increase in demand for health care resources, and the negative stereotype of the elderly being an economic burden (Lovell, 2006). The stereotype of the elderly

Juvenile Crime And Punishment Should Be Legal - 2207 Words

In today’s society, Juvenile Crime and Punishment is something that is discussed on a daily basis. Juvenile Crime and Punishment does branch out to many ideas, the main one being should juveniles be tried as adults. What this is basically, if a juvenile under the age of 18 who has committed a crime such as a murder, if he/she should be sentenced to an adult jail with adult charges. It was during the 1980’s to 1990’s is when legislatures from many states started to allow and even required prosecution of juveniles in adult criminal courts (Griffin, Addie, Adams, Firestine. â€Å"Trying Juveniles as Adults: An Analysis of State Transfer Laws and Reporting.† Juvenile Offenders and Victims: National Report Series, September 2011). Since the 1990’s many states have adopted the system of â€Å"get tough† approach, which is a juvenile justice response to the increase of violent crimes committed by juveniles (Juvenile Law- History). Recent large-scale studies have indicated that juveniles who receive harsher penalties when being tried as an adult don’t seem to change or â€Å"scared straight†. Studies have shown that after being released theses juveniles tend to make a mistake/ reoffend again, even more than the juveniles being treated in the juvenile system (PBS, Frontline). In fact fourteen states do not have a minimum age for trying children as adults, research shows that children as young as 8 years old have been sentenced and charged as adults to serve time in jail. Research has also shownShow MoreRelatedJuvenile Crimes And Juvenile Crime1620 Words   |  7 PagesJuvenile Crimes Juvenile crime occurs when a person violates the criminal law under the age of majority (in most states it’s 18). The juvenile system is way different than the adult system. When a juvenile commits a crime there are legal consequences for their actions depending on what he/she did. Sometimes the system can put them in rehabilitation or a detention center. If the offense is minor, the juvenile could be released to the custody of a parent or legal guardian. In the United StatesRead MoreJuvenile Crime And The Criminal Law Under The Age Of Eighteen1540 Words   |  7 Pages Juvenile crime occurs when a teen or a child violates the criminal law under the age of eighteen (in most states it’s 12-18). The juvenile system is way different than the adult system. When a juvenile commits a crime there are legal consequences for their actions depending on what he/she did. Sometimes the system can put them in rehabilitation or a detention center. If the offense is minor , the child could be released to the custody of a parent or legal guardian. In the United States if theRead MoreJuvenile Delinquency : Should Severity Of Punishment For Young Offenders Be The Same As Adults?1200 Words   |  5 PagesJuvenile Delinquency: Should Severity of Punishment for Young Offenders Be the Same as Adults? Throughout centuries of development, crime and social safety are still the biggest concerns for a country since it can influence the political, economic, and social aspects. With the evolution of human civilization, more than seventy percent of the world has been urbanized into developed countries. These countries contain advanced technologies, highly-comprehensive policies and economic system. Along withRead MoreThe Is Our Legal System Effective And Just?1691 Words   |  7 Pageshumanity to face. When the legal system the people once relied on for justice has failed, law and order are no longer present. Instead, injustice and chaos runs rampant throughout society. As occurrences like these become more frequent, a question is raised toward our society: Is our legal system effective and just? In America, adolescents can be charged and sentenced as adults for violent crimes, regardless of their age. Sometimes, juveniles can receive very harsh punishments, such as life in prisonRead M oreJuvenile Delinquency Essay examples1465 Words   |  6 PagesAs stated by Bartol and Bartol â€Å"Juvenile delinquency is an imprecise, nebulous, social, clinical, and legal label for a wide variety of law- and norm-violating behavior† (2011, Pg 139). The juvenile delinquency term has come to imply disgrace in todays correctional institution. Our government is up hold to procedures and expected to come with a solution to solving the delinquent problem. An underage offender can be labeled a delinquent for breaking any number of laws, ranging from robbery to runningRead MoreSimilarities and Differences Between the Juvenile Justice and Adult Criminal System835 Words   |  4 PagesRunning Head: JUVENILE V. CRIMINAL 1 Juvenile Justice System V. Criminal Justice System Ronda Cauchon CJ150-01 Professor Abreu Kaplan University October 9, 2012 JUVENILE V CRIMINAL 2 Juvenile Justice System V. Criminal Justice System In the earliest of times, juvenile offenders were treated theRead MoreThe Cost of Culpability: The Significance of Numbers Inside the Criminal Justice System (Age and Economics)1244 Words   |  5 Pages Both juveniles and mentally ill adult offenders fell under the above category, it was possible that one could be found not liable due to their age and mental status’ and win a victory in court that could be categorized as legal injustice. Throughout this paper, inconclusive evidence was found that suggested legal definitions were basically written the same but were interpreted differently by various courts. The only noticeable shifts were found in the application of these terms inside the criminalRead MoreCriminal Crime : A Crime, Assault, Burglary, And Assault1476 Words   |  6 PagesWhen hearing about a crime that has been committed, individuals do not tend to think about spending time with that criminal. This is on account of the individual portrayed as a criminal, one who has the mentality of perpetrating a rough offense. Regardless the age of the criminal, he or she in any case would be an unappealing party to those that are â€Å"model citizens.† Felony crime is characterized by the Department of Justice as â€Å"crime, assault, burglary, and attack† (Legal Dictionary). AccordingRead MoreThe Case Of Theft And Simple Assault Essay1212 Words   |  5 Pagesanother program such as aftercare (Kids Legal, 2013). As juvenile offenders, they will go to a juvenile court which is a private civil proceeding just for juveniles. This is more relaxed and will not result in a criminal record. An adult would have to go to a public criminal court with a formal environment and be charged with a crime resulting in a criminal record. Juveniles do not have the opportunity to a jury trial like adults do. Both juvenile and adult’s trials are adversarial and theyRead MoreAdvantages And Disadvantages Of Juveniles1016 Words   |  5 PagesIn our society today, millions of crimes are happening all around the world, with people dying, getting injured, and getting put in jail. Society is very cruel in some people’s eye, because of what happening in the world many people believed that many juveniles are being sentenced and tried unfairly in the court. Many believed that children as young as twelve should be treated differently than an adult who commit the same crime, but that’s not whatà ¢â‚¬â„¢s happening today. Young children are not the same

Healthy Combination Free Essays

Seniority plays an indispensable role in the military. Rank is highly important because their efficiency of getting things done depends on fast commands corresponding fast implementation. That is why leadership here is very crucial. We will write a custom essay sample on Healthy Combination or any similar topic only for you Order Now One does not easily get promoted or get his own ship to command. Despite the fact that everyone already looks up to you and no matter how worked yourself off, these simply aren’t enough. 1 Like what The Captain said to Lt. Tyler, one has to â€Å"be able to make hard decisions based on imperative information asking men to carry out orders that result to their deaths. † Because the true test of being a soldier-leader is not only willingness to lay his own life on the line for his men, not only his bravery, but his strength to have to lay someone else’s life for the crew, for the mission and then, at the end of the day, having to pay for its consequences. In U-571 (2000), maybe the character that noticeably best depicted being an astounding leader and, at the same time a follower, is The Chief. Being somewhat a middleman between the new Captain and the crew, during their battle with the Nazis, Chief, in his years in combat, was able to successfully be a good leader and follower whenever the times demanded it of him. Some of the crewmen might have thought that, when The Captain died when the S33 was blown up, The Chief was the one that should take command instead of the much younger Lt. Tyler. Once, a crew member kept saying â€Å"†¦this is crazy, this is crazy†¦ he’s gonna get us killed†¦ † to the idea that Lt. Tyler didn’t want to use the Nazi’s Enigma to radio for help. The Chief said, â€Å"Navy said it’s more important than you, him, me—fine. We’re gonna die trying. That ain’t crazy. That’s our job. † The stubborn crewman responds with â€Å"what I don’t seem to understand Chief, is how come you’re not in-charge. † In the middle of his blabbering on about ____________________ 1. Military Rank. [2004]. Retrieved July 29, 2008 from http://www. militaryspot. com/military-rank. htm 1 why Tyler shouldn’t be in command, The Chief suddenly grabbed hold of his shirt and held him by the neck. â€Å"Lt. Tyler is your commanding officer and you will respect that man as such. † In this particular scene, The Chief was a leader in a sense that he recognizes when a crewman needs some straightening up and, also he is a very good follower in a sense that he defended the superior being insulted at the back. At these moments, he displayed glory when he was effortlessly able to go over the praises, and get down to serious business. His principles are unwavering, unconditional. Attitude such as these give a command consistency and action in highly unfavorable situations such as battlefields. Contrary to conventional point of view, being a follower and a leader seems to be much more of a role played in an interrelated way than a role as played in completely opposite ways. Yes, one cannot be a leader without being a follower and following cannot be without leading. To be able to fully understand one, one has to understand the other, or both will not stand. One cannot exist without the other; they complete each other. In the context of this film, or life in general for that matter, it is impossible to discuss leadership without discussing followership, and vice versa. 2 This concept can be seen in the persona of the Chief. The concept of leadership and followership is healthily embedded in The Chief’s heart and mind, and through this, he is able to contribute significantly to the welfare of the crew and the accomplishment of the mission. If too many soldiers were to lack this, it will â€Å"kill a crew. † Doubt is a given when there are high risks involved. Playing with the lives of men is never easy. There are a lot of gray areas, areas where a soldier is confronted with dilemmas. The Chief experienced this at 160 meters below water surface. Despite the risks involved The _____________________ 2. Lt Col Sharon M. Latour and Lt Col Vicki J. Rast, â€Å"Dynamic Followership,† (2004) Retrieved July 29, 2008 from http://www. govleaders. org/dynamic_followership. htm. Chief followed Lt. Tyler to dive the extra meters. If Lt. Tyler made a mistake in his calculations or estimations, they all could’ve drowned when the submarine barely held itself together under the pressure of 200 meters underwater. But they were lucky. What seemed to be wrong turned out to be right. In reality, perhaps it is much harder to choose. A young enlisted officer also came to this situation, where his ability to follow was thinning. Lt. Tyler had to order him to swim under the flooded pipes and tighten those that need tightening so that a torpedo can be launched. Obeying might kill him and not obeying might kill the crew. This time though, it wasn’t as happy an ending as The Chief’s was when he followed orders. The kid drowned. They were able to beat the enemy but they sacrificed a life. There are no clear lines as to which extents will a soldier follow or not. There are no set qualifications as to who must go first. Maybe there never will. But one thing is clear, leading or following, the sake of the crew as a whole must be put first before an individual’s, the country’s first before the self. ____________________ 1. Lt Col Sharon M. Latour and Lt Col Vicki J. Rast, â€Å"Dynamic Followership,† (2004) Retrieved July 29, 2008 from http://www. govleaders. org/dynamic_followership. htm. 2. Military Rank. [2004]. Retrieved July 29, 2008 from http://www. militaryspot. com/military-rank. htm BIBLIOGRAPHY Lt Col Latour, Sharon M. and Lt Col Rast, Vicki J. Dynamic Followership. Retrieved July 29, 2008 from http://www. govleaders. org/dynamic_followership. htm, 2004. Military Rank. Retrieved July 29, 2008 from http://www. militaryspot. com/military-rank. htm, 2004. How to cite Healthy Combination, Papers

Business Proposal

Question: What is the Main Aim of a Business Proposal ? Answer : Introducation Summer Flavours is the company which started its new business of flavoured water. The company is seeking for the funds of $100000 and it already has funds of $100000. The company wants to target the people who are conscious about their health and want an alternative to the fizzy drinks and other drinks which provides harm to their health. The business proposal contains the mission of the business, the details about the products offered by Summer Flavours, analysis of the industry by doing PESTEL analysis, analysis of competitors of the product and brand and by assessing the risks it could face because of market conditions, existing brands, etc. The financial plan of the company provides details about the financial needs and the further plans of the company. The marketing mix is also discussed so that the further strategies can be made by the company (Freed, et. al., 2013). Mission Summer Flavours is a favoured water brand which has the main mission to prove and fuel peoples life with healthy and tasty flavoured water which detox the body and keep their healthy lifestyle. It has main aim to provide quality products to the customers (Chang, 2016). Product offering The products of summer flavours are available categorized in 6 flavours at present but the company is planning to bring more flavours and products like fruit candies in the future. The flavours which are already planned are: Lemon Kiwi Strawberry water melon Orange Cucumber- Mint Market analysis Market analysis is the study to check the attractiveness of market for the product or brand. It is very important when a company starts its venture because it provides a blueprint of what the business needs to do ahead. It helps in attracting the investors, remove the hurdles and attract the customers. Industry analysis Industry analysis is a technique which helps in studying the particular industry and to assess the current business environment. This may be used by the company to gain competitive edge in the markets. It can be done through tools like PESTEL analysis or Porters Five Forces model (Sun, et. al., 2014). The industry analysis of Summer Flavours in Australia is given below: Political factors: These factors are related to the political decisions taken by the government. It can be the support received by the government to start-ups can support the operations. The labour laws and environment protection laws have to be considered (Kotler Keller, 2014). Economic factors: The employment rate, inflation rate and purchasing power of people might affect the companys business. It might also include the impact of globalisation and the competition from other brands. The increase or decrease of the prices of raw materials might hamper or support the business respectively. Socio cultural factors: the trends in the society, health of population, social attitudes of people might affect or support the business of flavoured water. The increasing trend of being health conscious may impress people to use flavoured water instead of soda or alcohol (Zacharakis, et. al., 2011). Technological: the emerging technologies like internet might increase the business of Summer Flavours. It helps in communicating with customers and others stakeholders involving low costs. UK is rich in technology so Summer Flavours will have efficient technology to prepare the flavoured water for the people. Environmental factors: Summer Flavours has to take care of all environmental laws which are made by the UK government (Kotler, 2013). Legal factors: Summer Flavours have to pay the taxes decided by the government of Australia. Competition Summer Flavours will have to face competition with the fizzy drinks and bottled water. There are other brands of flavoured water in Australia which are doing well. So, Summer Flavours will have to face competition from these brands like Aqua Pure, Life, Pump, Tesco, Minute maid, etc. Primary Target market The primary target market of Summer Flavours is the part of the whole population who wants to intake fresh and healthy water rather than fizzy drinks, tea, coffee or alcohol. The business will have to consider the basis of demographics, psychographics and behaviour for deciding the target market of the business (Fifield, 2012). Basis Description Demographics People aged between 15-60 years People who are concerned for health and need taste. Psychographics Good and healthy lifestyle Positive attitude of consumers towards flavoured water Behaviour People who seek healthy and tasty drink for consumption. The diet and practices of consumers (Ferrell Hartline, 2008) Marketing Product: The products of Summer Flavours are developed and prepared by using water, fruits and then it is refrigerated to bring a pure and fresh taste. It is planned that it will be available in 6 flavours in the beginning but then new flavours and fruit candies will be offered by the company. These products are healthy, fresh and have good taste for people (Londhe, 2014) b) Pricing: The prices of flavoured water cannot be set high because the customers will then prefer other drinks instead of flavoured water. So, the prices set are market based which covers the cost of the product (Luan Sudhir, 2010). c) Distribution: The flavoured water will be made available in different shops, outlets and kiosks by the brand on public places like markets, stations and offices/ colleges where people need more water to meet their thirst. Summer Flavours is planning to develop a smartphone application on which orders can be taken and the product is delivered at the doorstep of the customers. The products are also placed in the retail shops and supermarkets where people can notice the new product and make an attempt to purchase it (Borden, 2011). d) Promotion: The products of Summer Flavours will be advertised through social media, internet and the advertisements in health and fitness magazines and newspapers to make people aware about the new brand. The one page mock advertisement is given below: Financial plan The financial plan includes the use of funds for the initial set up of company for the first financial year. The company already have capital of $100000 and it is seeking for the funds of $100000. The company might get these funds from government loans or personal borrowings. For setting up a new business of flavoured water, the Summer Flavours is required to build up a financial plan which is given below: Expenses (set up) First year expenses in $ Research expenses $20000 Marketing expenses $20000 Consultants $30000 Rent of production area $10000 Expenses of purchasing kiosks $6000 Insurance $4000 Stationary $2000 Legal expenses $18000 Equipments and machinery for making flavoured water $50000 Cash and working capital requirements $40000 Total requirements $200000 (McAdam, 2013). Critical risks The critical risks to the business of Summer Flavours may be: The business of flavoured water which already exists in the market and is doing well like Aqua Pure and Minute maid. The increase in the consumption of fizzy drinks and the drinks containing alcohol The claims by the food inspectors that the flavoured water contains more sugar content which ruins the health of population (Ciucescu, 2016). Conclusion It can be concluded that Summer Flavours is a proposed business plan for flavoured water in Sydney and in other parts of Australia as well through internet. The business aims at providing healthy and tasty drinking water to the customers so that they can main healthy lifestyle. The products offered by the business are in various flavours and the business plans to develop more projects in future. Market analysis has been done along with the competitor analysis to know how the business has to operate in the industry. The primary target market of flavoured water is the people of Sydney who really want to adopt healthy lifestyle and have fresh water with the taste of fruits. Marketing mix has been done to help the business in making future strategic plans for the business References Blythe, J., 2013, Principles and practice of marketing. . Sage. Borden, N. H., 2011, The Concept of the Marketing Mix". In Schwartz, George. Science in marketing. Wiley marketing series. Chang, M. 2016, "Entrepreneurship your business plan",IEEE Engineering Management Review,vol. 44, no. 1, pp. 21-23. Ciucescu, N. 2016, "BUSINESS PLAN - MANAGEMENT TOOL OF THE ENTREPRENEUR",Studies and Scientific Researches: Economics Edition, Ferrell, O.C. Hartline, M.D. 2008,Marketing strategy,4e []. edn, Thomson South-Western, Mason, OH. Fifield, P. 2012;1998;,Marketing Strategy,2nd;2; edn, Taylor and Francis, Saint Louis. Freed, R.C., Freed, S. Romano, J.D. 2011;2013;,Writing winning business proposals,3rd edn, McGraw-Hill, New York. Kotler, P., Keller, K., 2014, Marketing and Management,. , USA: Pearson Prentice Hall. Kotler, P., 2013, Principles of Marketing. Pearson Education Limited. Lavinsky, D. 2013, Marketing Plan Template: Exactly What To Include. Forbes. Londhe, B.R. 2014, "Marketing Mix for Next Generation Marketing",Procedia Economics and Finance,vol. 11, pp. 335-340. Luan, Y.J. Sudhir, K. 2010, "Forecasting Marketing-Mix Responsiveness for New Products",Journal of Marketing Research,vol. 47, no. 3, pp. 444-457. McAdam, J. 2013,The One-Hour Business Plan: The Simple and Practical Way to Start Anything New,John Wiley Sons Inc, US. Sun, Y., Guo, P., Ma, Z., Li, T. Dang, S. 2014, "UK-based external business environment analysis of outdoor adventure clothing using the PESTEL tool and its future outlook", IEEE, , pp. 306. Business Proposal Question: What is the main aim of a business proposal? Answer: The business proposal aims to set up a candle shops in different cities of New Zealand. Candle business can be profitable if the environmental factors that affect the business are taken into consideration. An in-depth research study can identify these factors and their effect on the business performance, the target market, expected sales revenue and profitability for the business. The research procedure and the analysis of the results have been outlines in the report. Introduction About me I am _(your name)_ and I have worked in the marketing line and as a location and budget consultant for two private firms and have an intensive experience in New Zealand and New Zealand. I have had an experience of three years in this field and had attained the expertise from my teams leader back then through which I got the inspiration of bringing the candle business to New Zealand. Skills, Experience, and Qualifications I have an advance level skill set in communication skills, management (primarily related to retail and marketing management) and have had an experience of five years studying, training and on the field jobs I did my management from the (your college) and after that had a diploma from a private university for marketing practices. More than my studies, I have been inclined towards the knowledge I gained from on the field jobs and had helped in setting up more than 50 stores for the two firms, and most of the shops are blooming right now. Strengths Able to entrust the clients comfortably Assess the marketplace diligently Able to work with a team without being bossy The idea The business proposal is about setting up various candle shops in New Zealand at the main city centres of 3 4cities such as Wellington, Auckland, Hamilton and Napier. The idea is to establish the stores along with the in-house manufacturing facility near the commercial centre on Emerson Street of Napier. This area is highly populated with restaurants, eateries, cafs and various retail outlets. City Centre of Napier is a suitable administrative centre to set up a new business, and it also has the potential to attract a large footfall as the competition in the locality is not much in this niche industry. If marketed properly, the candle shop can turn out to be one major crowd-puller. The proposal reflects upon the concept and focuses on the strategic objectives of the business and tools to achieve the same. Commercial manufacturing of candles can be a niche profit making business. In a developed nation such as New Zealand, the energy sector is well-developed, and the primary focus is on fossil fuel (New Zealand Energy Regulator, 2015). Though the lower middle class or economically deprived sections still can be drawn towards purchasing candles as a low-cost source of energy. On the other hand, colourful and scented candles can be projected to the upper socio-economic segments as a decorative item to enhance the interior beauty of a home. Custom-shaped candles (shaped like special characters or animals), candles designed for the use in churches, candles with embedded jewellery, unity candles (for the purpose of the wedding) are the variants that the business can include in its portfolio of offerings in a developed market (Larkin, n.d.). Research and data collection The data which was recorded during the study is required to be processed. Then several data mining tools techniques will be necessary for predicting the result of this survey and then draw out analysis. The personal information is required to be kept confidential out of the complete information collected for protecting persons privacy. This will include Age group Name Location Gender Latest qualification Family income Along with the age database, household income and latest requirement, which are essential for evaluating the socio-economic position of the person, the remaining data will be required for convenience and identity. In the following sections, questions can be asked soliciting information on the willingness to purchase candles and the regular sources of energy that the respondent or his family or the business are dependent upon. This section will include Whether the region has electricity coverage Whether there is frequent and lengthy power cut in the household or the business What are the alternative sources of energy used (such as inverters, power generators or candles) The annual maintenance cost of the alternate source of energy Whether candles are more environment-friendly in comparison with other alternatives Whether the features added (scent, colour, etc.) are compelling enough for the purchase decision to be favourable As per the given parameters, some cross-tabulation (Virginia Tech, 1999) can be carried out Cross-tabulation of sample data (prepared as a mock analysis) Willingness to purchase candles Total Income Group Yes No Mid-Income Group 1000 1250 2250 Low-Income Group 1750 2000 3750 Total 2750 3250 6000 Correlation analysis of interval data (Boston University School of Public Health, 2013)and chi-square tests(StatTrek, 2016) for nominal and ordinal data can be computed between the attributes and variables to figure out whether there is any correlation between them or not. Statistical measures of central tendency (Laerd Statistics, 2013) such as mean, median and mode of the age of people prepared to buy the candles can be computed. One can also estimate the total annual sales revenue through proper estimation techniques on the response given by the potential customers on a willingness to purchase candles "definitely yes, probably yes, indifferent, "probably no" and "definitely no." The sample statistic can be estimated for the entire population with suitable estimation techniques. Competition and market Organization Differences Our candle start-up We will focus on every section of society with a different range of candles for various purposes; promotion will be bang on target through every social and paper media. Some retail stores after initial 3months Golden Glow Candles Offer both wholesale and retail pricing structures but they lack good promotion and pricing, and the retail stores are limited Candle manufacturer.com contract manufacturer, good and superior quality, provide custom designs, fragrance candles for vivid markets but do not focus on the middle and lower class New Zealand people and Australia Price product We will keep our prices starting for the necessary birthday candles at $1.5, and it will range till $9 for a pack of two for the smokeless candles. The lotus scented and other scented candles will be available at $7. This is a price much lower than our competitors although we will soon upgrade our prices once we settle our business in a proper manner Products Most of our products are similar to our competitors, but we have introduced the products under different and transparent segments The products will include Basic candles Scented candles Personalized candles Smokeless candles Hanging candle showpieces Long burning candles Promotion We will distribute pamphlets in the various bakery and cookie shops as these stores attract the typical customers. Secondly, we will use the social media for promoting our new start-up in an emphatic manner and especially as per the festival seasons; we will introduce an exclusive line of our candles. Now the following table is our proposed promotional budget 2016 September October November Pamphlets $800 $600 $600 Social Media $600 $600 $500 Telecom Yellow Pages - $400 $400 Contacting bakery and similar stores for promotion $200 $100 $100 Total $1600 $1700 $1600 Sub total $4,900 Goals and our basic plan For reaching a deterministic conclusion, the research goals can be simplified into following objectives Determine the external and internal factors that may affect the business Identify the target market for the firm and the market penetration level on a yearly basis Estimate the annual sales revenue through sampling and market testing of the product prototype Carry out a profitability analysis subject to various factors (sensitivity analysis) that affect the business Our primary planning would be like this Financial forecast Conclusion The alternative sources of energy are far more attractive and affordable as well since the disposable income of people in New Zealand is higher. Though there are favourable conditions that can result in higher sales of candles. The research data need to be analysed with complex analytical tools to figure out the potential trends and estimated profitability analysis for the business to grow in the first five years. This paper would be enough for proving our credibility for this business. References New Zealandn Energy Regulator, 2015. State of the energy market 2015, l.: New Zealandn Energy Regulator. Boston University School of Public Health, 2013. Introduction to Correlation and Regression Analysis. [Online] Available at: https://sphweb.bumc.bu.edu/otlt/MPH-Modules/BS/BS704_Multivariable/BS704_Multivariable5.html[Accessed 13 May 2016]. Fryrear, A., 2015. Survey Response Rates. [Online] Available at: https://www.surveygizmo.com/survey-blog/survey-response-rates/[Accessed 13 May 2016]. Laerd Statistics, 2013. Measures of Central Tendency. 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